Services

Consultancy

From marketing audits through to developing strategy and tightly focused marketing plans, our Consultancy Services provide direction and structure for our client organisations. Our marketing reviews enable us to evaluate what marketing initiatives you might need depending on your business situation.

Mystery Shopping

How well is your management team selling your care home or home care service? Our comparative Mystery Shopping programmes give owners invaluable insight into how their homes and businesses are being sold in relation to their competition.

Web and marketing collateral

Websites, brochures, leaflets, dementia and end of life booklets, enquiry packs, banners, bus advertising, stationery, business cards, exhibition stands, signage – these are just a few examples of marketing collateral that we have developed for our clients in the social care sector.

Photography, Videography, Drone

We offer photography, video, 3D tours, and drone footage for a wide range of uses. Web content, social media pages, brochures, sale memoranda, as well as indoor and outdoor marketing collateral are just some of the areas that we have supported with our professional imaging services.

Social Media

We offer a range of social media services from content creation and artwork, through to full management of digital platforms and campaigns. Our technical experience means that the social media campaigns that we run engage with the widest possible audiences.

Training & Support

We offer training and support in two key areas. Our extensive Mystery Shopper experience has led us to develop a highly effective and practical training programme for care home staff. Complementing this has been the development of social media training for organisations, ensuring their staff can create engaging content.

Recruitment

A perennial issue for all companies in the sector. We operate an online recruitment service for clients, where we advertise for and pre-screen applicants to save you time. We are not commission-based like traditional recruitment agencies, so our services are extremely cost-effective. If you are struggling to find good quality candidates or eliminate the cost of agency staff then get in touch and we can discuss how we can help.

Copywriting

We help you communicate with your chosen audience. Whether it’s starting from a blank page or taking something already drafted and honing it, we deliver content that is on point, economical with words, and most importantly, answers your brief. Brochures, booklets, leaflets, social media, PR, advertising – whatever you need, we write it.

Our services in practice

Social media used to develop Care Village positioning

Our client wanted to reposition four of its homes, all located within the same geographical area, into a 'Care Village'...

SOM-0006-Somerset-Care-Wilts-Postcard-AW copy

Digital consultancy improves online visibility

Our client was a large care home, homecare, and assisted living provider. They wanted to improve their online reach amongst...

Advertising development aids recruitment drive

Our client, a Children's Services company, wanted to improve the calibre of applicants for their vacant staff positions. They sought...

Marketing collateral development supports customer relationships

Our comparative Mystery Shopper programme had identified the need for improved marketing collateral. This included the website, brochures, and supporting...

What our clients say about our services:

We’ve been extremely pleased with the work of The Care Marketing Consultancy. They consistently post our content promptly and professionally to the school website, ensuring it’s always up to date and engaging for parents and the wider community. Their photographic content beautifully captures pupils actively learning in the classroom, reflecting the positive atmosphere and high standards of our school. The team are reliable, unobtrusive, and have a great eye for showcasing learning in an authentic and respectful way. We highly recommend their services to any school looking to strengthen their online presence.

Kate Stevens, Oakwood Community SEND School

Chris and CMC brought a much-needed professionalism into the content and appearance of our marketing collateral. Their Mystery shopping project had identified a need for change, and web, brochures, and staff training followed to improve our service to our customers. We would certianly recommend their services.

John Walton, Woodleigh Care