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Services
Consultancy
Mystery Shopping
Branding, Web and Marketing Collateral
Photography, Videography & Drone
Social media
Training
Recruitment
Copywriting
About
Sector specialist
Client Projects
Contact
Services
Consultancy
Mystery Shopping
Branding, Web and Marketing Collateral
Photography, Videography & Drone
Social media
Training
Recruitment
Copywriting
About
Sector specialist
Client Projects
Services
Consultancy
Mystery Shopping
Branding, Web and Marketing Collateral
Photography, Videography & Drone
Social media
Training
Recruitment
Copywriting
About
Sector specialist
Client Projects
Contact us
CLIENT PROJECTS
Advertising development aids recruitment drive
Branding, Web and Marketing Collateral
Background
Our client, a Children's Services company, wanted to improve the calibre of applicants for their vacant staff positions.
They sought an approach that appealed across a demographic range.
The campaign had to fit with their goal of positioning themselves as a company that offered clear career paths to their workforce.
What we did
Developed a multi-advert approach where each element appealed to a different candidate profile and then could be merged to form a single ad.
Clearly positioned the roles as part of the company's career roadmap.
Ran the campaign across different online portals to ensure the widest possible response.
How we added value
The campaign increased the number of applicants overall.
The client got a campaign that could work across different media and different online portals.
The quality of applicants improved as did the longevity of their stay in the roles.
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