About Us

Established in 2010, with the intention of providing marketing services exclusively for social care organisations, CMC has unrivalled practical experience of the sector. Care home groups, domiciliary agencies, children’s services, SEND schools, LD & PD services, have all benefitted from our input and support over the last 15 years. 

Sector Specialists

We have worked with a wide range of care organisations,  providing not only strategic consultancy services, but also marketing support across key operational issues. As a result, we have gained unrivalled practical sector experience. We understand the particular marketing issues faced by social care companies, which are very often, and quite rightly, primarily focused on delivery of care and related compliance issues. Clients trust us because we understand the challenges associated with occupancy and fill rates, enquiry handling, social media presence, brand protection, recruitment of quality staff, marketing collateral, and more.

Social Care Organisations
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We have worked for Care Home groups, Homecare agencies, LD homes, SEND schools, and Children’s Services, as well as other charities, regional care associations, and sector stakeholders.

Care Homes Mystery Shopped
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How well is bedspace in your home being sold? We have analysed enquiry handling performance for numerous providers across different home types. Performance in this area directly affects the bottom line.

Social media campaigns
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We manage client social media across multiple platforms, creating engaging content and combining that with technical know-how to ensure our clients’ stories reach the widest possible audience.

Our services in practice

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Professional images help to boost occupancy ahead of sale

A care home was looking to boost private occupancy ahead of a planned sale. The objective was to increase awareness...
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Professional imaging helps achieve LD portfolio sale

A small portfolio of LD care homes was being prepared for sale and needed to be taken to market. The...
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Staff training supports occupancy drive

We identified for our client, a care home group, that enquiry handling systems were not robust enough across their estate,...
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Online awards ceremony keeps people in touch during lockdown

A staff awards ceremony was a feature occasion in the annual calendar of our client, a large care home group....
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What clients say about our services:

Talk to us about your business challenges