About

About Us

The Care Marketing Consultancy was founded to offer marketing services to companies in the Social Care industry. We are entirely dedicated to the sector - all our clients are Care Home groups, individual homes, domiciliary care agencies, sector-based charities, or linked organisations such as Regional Care Associations.

We offer a personal, bespoke service based on a real understanding of the social care business environment and the issues that face service providers and stakeholders.

Why work with us?

Experienced

We have unrivaled sector experience, having worked extensively with care home groups, domiciliary care companies, Children's Services, LD providers, and a SEND school.

Professional

With wide-ranging knowledge of the sector, we have the skills to deliver projects to the highest standard, in a conscientious, courteous, and totally professional manner.

Versatile

The range of services we offer is comprehensive and has been developed as our understanding of the sector's needs has grown. We have built long-term relationships with many clients who value the breadth of service we provide.

How We Help

We are completely flexible in the way we work with clients. We undertake projects of vastly different sizes, ranging from full marketing audits to simple collateral development.

Services are always bespoke and tailored to each different client. Social care organisations can have common objectives, but their needs may be very different.

We understand the key issues affecting the sector, leading to trust and long-term relationship building. In many cases, we operate as a client's marketing department.

Our advice comes from our understanding of the unique balance between delivering care and compliance, with the fundamental issue of business profitability.

Meet our team

Social Care Organisations
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We have worked for Care Home groups, Homecare agencies, LD homes, SEND schools, and Children’s Services, as well as other charities, regional care associations, and sector stakeholders.

Care Homes Mystery Shopped
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How well is bedspace in your home being sold? We have analysed enquiry handling performance for numerous providers across different home types. Performance in this area directly affects the bottom line.

Social media campaigns
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We manage client social media across multiple platforms, creating engaging content and combining that with technical know-how to ensure our clients’ stories reach the widest possible audience.

What our client say about our services:

Chris is a pleasure to work with, organised, efficient, insightful, and brings a wealth of sector knowledge. The mystery shopping programme that CMC carried out delivered feedback and recommendations that shaped improvements across the customer experience. Their in-depth local market analysis also informed our local strategies. I look forward to continuing our work with Chris and the CMC team.

Anna Boyes, Marketing Director - Elizabeth Finn Homes

Chris and CMC brought a much-needed professionalism into the content and appearance of our marketing collateral. Their Mystery shopping project had identified a need for change, and web, brochures, and staff training followed to improve our service to our customers. We would certianly recommend their services.

John Walton, Woodleigh Care

Speak to us about your business issues