Professional images help to boost occupancy ahead of sale
Photography, Videography & Drone
Background
A care home was looking to boost private occupancy ahead of a planned sale.
The objective was to increase awareness and enquiries by elevating the home’s online presence.
Professional photography and improved use of Google reviews and updates were identified as key tools to attract prospective residents and stand out from local competitors.
What we did
We undertook a full photography shoot for the home.
We professionally staged photographs of rooms, staff, facilities, and residents.
Drone photography was shot to highlight site location and setting.
The imagery was carefully edited and packaged to showcase the home at its very best.
We implemented Google and SEO strategies to increase visibility, placing targeted ads to draw traffic away from competitors’ searches.
How we added value
We delivered the full project with a fast turnaround, using our sector knowledge and understanding of the local market to position the home effectively.
The refreshed visuals were used to overhaul the website and social media channels, creating a modern, engaging, and trustworthy online presence.
The new imagery transformed the home’s digital presence, boosting the impact of online ads, website engagement, and social media reach.
Within three months, call volumes and enquiries increased significantly, resulting in improved occupancy levels and a greater number of private clients.
The enhanced online profile also ensured the home was well-placed for a successful sale the following year.
