Marketing collateral development supports customer relationships

Branding, Web and Marketing Collateral

Background

  • Our comparative Mystery Shopper programme had identified the need for improved marketing collateral.
  • This included the website, brochures, and supporting booklets relating to dementia communication.
  • The finished products needed to be impactful and clearly position the brand in its local marketplace.

What we did

  • We designed, constructed, and developed all content for a new website.
  • We designed and wrote new brochures, booklets, and leaflets.
  • We consulted on social media content.
  • We delivered complementary staff training in relation to the enquiry handling process.

How we added value

  • We delivered all collateral to a tight budget and timescale.
  • All marketing materials reflected a unique local positioning that the client wanted to achieve.
  • We managed the project throughout, ensuring materials were produced to the highest quality.
  • The client saw an uptick in enquiries and conversion rates.

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