Services
Consultancy
Mystery Shopping
Branding, Web and Marketing Collateral
Photography, Videography & Drone
Social media
Training
Recruitment
Copywriting
About
Sector specialist
Client Projects
Contact
Services
Consultancy
Mystery Shopping
Branding, Web and Marketing Collateral
Photography, Videography & Drone
Social media
Training
Recruitment
Copywriting
About
Sector specialist
Client Projects
Contact
Services
Consultancy
Mystery Shopping
Branding, Web and Marketing Collateral
Photography, Videography & Drone
Social media
Training
Recruitment
Copywriting
About
Sector specialist
Client Projects
Services
Consultancy
Mystery Shopping
Branding, Web and Marketing Collateral
Photography, Videography & Drone
Social media
Training
Recruitment
Copywriting
About
Sector specialist
Client Projects
Contact us
CLIENT PROJECTS
Social media used to develop Care Village positioning
Branding, Web and Marketing Collateral
Background
Our client wanted to reposition four of its homes, all located within the same geographical area, into a 'Care Village' proposition.
They required this to be done urgently and without harming the individual homes' existing social media presence.
What we did
Created a new brand identity across multiple social media channels.
Linked with local media to increase reach and awareness of the proposition.
Provided creative content for each home and the 'village' as a whole.
Backed up our online campaign with outdoor media.
How we added value
The 'Care Village' positioning was successfully launched on time and to budget.
Significant awareness of the new positioning locally was achieved.
Inquiries across different care categories increased, as the individual homes positioned themselves as part of a wider care proposition.
Occupancy in homes was increased.
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