After conducting a comparative Mystery Shopping programme, we identified that the client's marketing collateral for care home first-time enquirers lagged behind that of its competitors.
There was a need for a redesign of formats, content, and images.
The client wanted a comprehensive pack of materials that would have impact and set it apart from its competitors.
What we did
We developed a range of materials that could be given to visitors as a take away in branded envelopes.
We developed new brochures, dementia booklets, end-of-life information, sample activity sheets, and sample menu sheets.
New photography was undertaken to ensure all imagery was of high quality.
We developed template emails that the client could send out to families at various stages of the enquiry process.
We managed the entire production programme, including print, delivering to 13 care homes across the group.
How we added value
The client ended up with a high-quality enquiries pack that could be handed out or emailed to private fee enquirers.
The client's brand image was significantly elevated over its local competition.
We managed the entire project through to delivery against an agreed timescale.
High-quality print materials were used to complement the content.
Our client saw an uplift in conversion rates and follow-up enquiries.
