Larry is a User Experience (UX) specialist with an extensive track record of creating award-winning online solutions for some of the world’s largest brands. He is also Managing Director at Ethical Pixels, creators of websites and online experiences with an ethical focus. Ethical Pixels is a strategic digital partner to the Care Marketing Consultancy.
With wide-ranging experience across the fields of Research, User Experience, Design and Web technology, Larry is the ideal person to define and manage the delivery of your digital presence, including websites, apps and systems. Balancing business objectives with the needs of its users takes years of experience and insight. In finding this common ground, Larry creates solutions that are cost-effective, meet objectives and increase user engagement.
His career began with a specialist experience design agency, through which he gained exposure to myriad clients and the full gamut of industry sectors, although he credits the fast-paced rigour of the financial services sector for instilling a highly detail-oriented approach. Later, he went in-house with a series of technology firms and worked to make their experience design an industry-leading aspect of their offering – something that would contribute to two company sales totalling hundreds of millions of pounds.
Larry’s work has been recognised with prestigious industry awards including the Gold w3 Web Award, and the Webby Award. He has contributed to 9 publications on UX and transformative technology and has led teams to deliver hundreds of successful digital projects, delighting end-users across multiple continents.
“I firmly believe in the potential of technology to make our lives better. My approach is to take you on a journey, building user-centric cultures across organisations of various sizes, both agency and client-side. Focus on experience design for the end customer is the best route to the successful implementation of digital solutions.”
